Ecoshell is Mexico's leading eco-packaging company. They manufacture and distribute sustainable packaging solutions for businesses across the country. Their product catalogue is extensive, their customer base is growing, and their team is passionate about what they do. But they had a problem that was costing them real revenue every single day.
When we first sat down with CEO Carlos Camacho, he walked us through the situation. Ecoshell had invested in staff specifically to answer incoming phone calls. They had also spent hundreds of dollars on a chatbot for their website. On paper, the customer service infrastructure was in place. In practice, it was failing.
To see for ourselves, we called the business five times during operating hours. Not a single call was picked up. The employees assigned to phone duty were either unavailable, busy with other tasks, or simply not answering. The chatbot fared no better. When asked basic questions about Ecoshell's own products, it couldn't look up items from the catalogue. It gave generic responses that left potential customers with no reason to stay on the site.
This wasn't a technology problem or a staffing problem in isolation. It was a gap between what Ecoshell needed (every customer inquiry handled instantly, accurately, and with full product knowledge) and what their existing setup could deliver.
We built Ecoshell a custom AI voice agent. The agent was trained on their entire product catalogue, including specifications, pricing, availability, and common customer questions. When a customer calls, the agent picks up immediately, understands what they're looking for, answers detailed product questions in natural conversation, and then sends a direct link via WhatsApp with the discussed items already in the customer's cart, ready to purchase.
The impact was immediate. Customers who previously hung up after three unanswered rings were now getting instant, knowledgeable service. The agent handled inquiries that would have taken a human employee several minutes to research, and it did so in seconds. Most importantly, it converted those conversations into actual sales by removing the friction between "I'm interested" and "I've purchased."
Ecoshell saw a significant increase in both customer attention metrics and e-commerce sales directly attributable to the AI agent. Calls that used to go unanswered were now generating revenue. The website chatbot, which had been a source of frustration, was replaced by an experience that actually understood the business.
For us, this partnership confirmed something we believed from the start: the biggest opportunity in AI for businesses isn't replacing workers with cheaper alternatives. It's filling the gaps that already exist, the calls nobody picks up, the questions nobody answers, the sales that slip away quietly. Ecoshell had the products and the customers. They just needed someone to answer the phone.